your brand designer

Welcome to YOU NEED ME Creative Studio, I’m Karla McCullum.

With over 17 years of experience in brand strategy, marketing and graphic design, I help businesses across New Zealand (and beyond) transform their stories into powerful brand experiences.

My approach is simple: tailored solutions that reflect your vision, connect with your audience, and drive real results.

My journey spans from earning an international Master’s degree in Design to leading national marketing campaigns, before launching my own studio to work with businesses on my own terms. Today, I combine strategic thinking with creative execution, giving you the best of both worlds.

I wholeheartedly believe in the power of brand foundation. If your foundation is strong everything flows much easier. Knowledge is power, and I love empowering business owners with clarity and confidence in their brand.

If you’re looking for a creative partner who blends strategy, design, and marketing expertise with a personal touch, you need me!

LET's chat

Pfff WEEtbix packet, I'm beyond qualified

17+ years industry experience

My very expensive piece of paper

Founder of YNM LTD

Graphic Design / Pre Press

National Marketing Manager & Graphic Designer (Dual Role)

Sole Charge of Marketing & Design

My very expensive piece of paper

Wanganui School of Design / University of Waikato

Masters of Computer Graphic Design

2006 - 2007

Distinction for Academic Achievement

content creation workshop

My very expensive piece of paper

content creation workshop

Creating content for marketing takes a lot of time away from businesses. I run Content Creation Workshops where I deliver a framework that allows attendees to walk away with a years worth of the good stuff. Contact me for future dates.

brand designer

Sassy lil sister

content creation workshop

I used to say I was a Graphic Designer, now I call myself a Brand Designer. Branding can be a confusing topic.

If you want to know more about why it's so important, how it can help your business grow and make your job easier then follow me on Instagram for blog style content. @youneedme.creativestudio

Sassy lil sister

Back in May '23 I launched BIDSOCIAL. Arming businesses with what they need to dominate Instagram and grow brands with practical and punchy Instagram packages. Design service, Coaching and Training for Social Media.

Check it out www.bidsocial.co.nz

Instagram @bidsocial_nz

Bookings

Sassy lil sister

I have limited spots each month which fill fast. If you are interested to know more about how we can work together reach out today.

I work on a variety of projects and am also open to selected pro bono work. I love my community and it's important to me to help others with my skill set.

your brand designer

Creativity is a wild mind and a disciplined eye

Creativity is a wild mind and a disciplined eye

Creativity is a wild mind and a disciplined eye

Creativity is a wild mind and a disciplined eye

Creativity is a wild mind and a disciplined eye

Creativity is a wild mind and a disciplined eye

Pfff WEEtbix packet, I'm beyond qualified

17+ years industry experience

My very expensive piece of paper

My very expensive piece of paper

My very expensive piece of paper

My very expensive piece of paper

My very expensive piece of paper

content creation workshop

My very expensive piece of paper

content creation workshop

brand designer

Sassy lil sister

content creation workshop

Sassy lil sister

Sassy lil sister

Sassy lil sister

Bookings

Sassy lil sister

Sassy lil sister

your brand designer

Creativity is a wild mind and a disciplined eye

Pfff WEEtbix packet, I'm beyond qualified

17+ years industry experience

My very expensive piece of paper

My very expensive piece of paper

My very expensive piece of paper

My very expensive piece of paper

My very expensive piece of paper

content creation workshop

My very expensive piece of paper

content creation workshop

brand designer

Sassy lil sister

content creation workshop

Sassy lil sister

Sassy lil sister

Sassy lil sister

Bookings

Sassy lil sister

Sassy lil sister

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